Sunday, September 9, 2007

What's so special about Himalayan Goji Juice?

I came across a site that has some great information about the Goji copycats that are popping up.

http://www.gojicopycats.com/compare.htm

I think it's pretty good at explaining but I'll take a few sentences to summarize.

Obviously with any new breakthrough there are going to be plenty of people that are looking for their share of the pie. With all the amazing publicity that Himalayan Goji is receiving, there are plenty of companies that are putting together their own versions of Goji Juice.

While I can't speak for every single product out there (because I can't possibly try them all) here are the differences with a few of the ones I've heard about.

1. Taste!

One sip of Freelife's Himalayan Goji Juice and you'll be hooked... The stuff tastes surprisingly good. I haven't heard of a copy cat goji product that has been able to compare to the Freelife product. Goji berries are typically quite bitter and Freelife has done some magic to figure out how to make it taste unbelievably good. Even kids like it.

2. Quality

My mom was in a health food store back home a few months ago and found a Goji juice product. On the bottle it actually said that results may vary from bottle to bottle. I don't know about you, but if I'm going to purchase a "functional beverage", it better have a function. Freelife stands behind their product and offers a 90 day 100% money back guarantee. They also print a spectral signature on each bottle which is their stamp of approval that guarantees quality and consistency.

3. Price

This one is very interesting. I've heard conflicting stories about this one. Most of the knock offs that I've heard of are actually selling for the same price as Himalayan Goji Juice, but I have heard of at least one that is half the price. I've encouraged people to try the other juices if price mattered, but I've yet to hear that the juice provided the same benefits (or even close) as Himalayan Goji Juice.

In conclusion, I'd be careful when choosing a Goji product. Although the fruit has been used for centuries, we are just starting to understand what makes the berry tick and there are plenty of marketers out there trying to capitalize on the craze. I figure if the company is not going to stand behind their product with a money back guarantee, then it's probably not worth your business.


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